Wednesday, April 13, 2011

adidas Originals Launches Originals Denim

adidas & denim ? hmm I must say I was surprised and wasn’t expecting to even be slightly interested…but what do you know adidas’s first in-house denim line called Originals Denim is not bad, not bad at all….in fact its kinda hot and I’ve even got my eye on it..
The range comes in 2 styles for men and woman in a whole lot of washes..for the guys they come in the classic relaxed fit called CONDUCTOR as well as the REKORD, a modern slim carrot fit. The women’s range includes the skinny fit CUPIE and a boyfriend cut called WINNETA…do we love the names or what!
Word on the street, the collection is going to be extended to other styles as well..can’t wait to check it out ..!!
The adidas Originals Blue Denim line will be in-stores from April 2011 at adidas Originals stores across the UAE. The range starts at AED 350.
I hit the launch event last night and got to chat to a couple of people including Ellen Van Meerendonk, adidas Brand Marketing Manager..Check it out..
Shamim x

Denim Key Designs
Women – Cupie and Winetta
Cupie: Slim and slender in all the right places, Cupie Skinny Fit jeans keep you covered with a mid rise waist and an easy to slip on straight leg. A zip fly makes getting them on (and off) a snap. Available in three washes.
Winnetta: This Boyfriend Fit boasts steady comfort with a dropped crotch, relaxed leg and zip fly. Subtle Trefoil stitching on the rear pockets lets everyone know who’s got your back. Available in two washes

Men – Conductor and Rockford
Conductor:  Tried and true, these timeless blues are constructed of a classic straight leg and a button fly front. The Conductor Fit sits lower on the hips and features five pockets, plenty of room for all your precious cargo. Available in three washes.
Rekord: The Originals blue Rekord Carrot Fit is a classic denim style featuring a modern tapered cut that’s relaxed where it matters most but still relaxed through the legs. A zip fly offers easy access with a unique blue print. Available in two washes.

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